Creatively Speaking | Weller Smith Design

In this episode of Creatively Speaking: Beyond the Binding, we have not one, but two amazing guests join us! Tessa Arias, culinary blogger behind HandletheHeat.com and author of The Ultimate Cookie Handbook, along with Amanda Bond, “The Ad Strategist,” discuss the  self-publishing success and turning your written masterpiece into an Amazon bestseller. Tessa recounts her journey from culinary school to authoring her second cookbook, while Amanda offers expert advice on using Facebook ads to boost your book’s visibility. We delve into Amazon's fulfillment options, discussing the benefits of Fulfilled by Amazon (FBA) and navigating profit margins across platforms. Learn how to prepare your products for Amazon's standards and streamline your logistics. Our discussion covers strategic pricing, paid campaigns, and enhancing customer experience to expand your book-selling empire. With insights from Tessa and Amanda, you’re one step closer to making your self-published work an Amazon bestseller! Key Takeaways Leverage the power of Facebook ads to increase your book's visibility and reach a larger audience, making your marketing efforts more effective. Learn about the benefits and logistics of using Fulfilled by Amazon (FBA), including Prime eligibility and customer satisfaction, to streamline your book sales and distribution. Get tips on how to prepare your products for Amazon’s marketplace, compare profit margins across different platforms, and make informed decisions to boost your revenue. Utilizing business tools such as ManyChat can energize and retain your audience Diversifying your sales channels can enhance your overall revenue streams. Connect with Tessa Arias! Instagram: @handletheheat Website: ​​https://handletheheat.com/ Connect with Amanda Bond! Facebook: https://www.facebook.com/theadstrategist Website: https://theadstrategist.com/ Interested in self-publishing work of your own?  Visit www.wellersmithdesign.com to learn more, or fill out our intake form here:  https://hello.dubsado.com/public/form/view/647bac60c6b9c132390049fc #SelfPublishing #FacebookAds #RevenueStream #AmazonFulfillment #DirecttoConsumer

In this episode of Creatively Speaking: Food for Thought, therapist and author Minaa B. shares her transformative journey from childhood aspirations to the release of her book "Owning Our Struggles: A Path to Healing and Finding Community in a Broken World." As the founder of "I'm So Mature," a media company that fuses pop culture with personal healing, Minaa discusses her insights into mental health, authentic publishing, and strategic book marketing.Interested in self-publishing work of your own? Visit⁠ https://www.wellersmithdesign.com⁠ to learn more, or fill out our intake form here: https://portal.dubsado.com/public/form/view/647bac60c6b9c132390049fcKey Takeaways:It is critical that authors stay true to their authentic voices in the face of industry pressures. This authenticity can lead to genuine connections with audiences.Community-focused healing and understanding collectivism can play a pivotal role in emotional growth and self-discovery.Securing a literary agent can be an intricate and nuanced process; personal referrals and supportive team members can make a huge difference on an author’s publishing journey.Pre-orders, strategic media placements, and leveraging podcasts to enhance book visibility and sales are all effective book marketing strategies that could make the difference in how successful a book is.Art and entertainment can serve as powerful tools for emotional growth and healthy escapism.Join us for an inspiring conversation that delves into the intersections of mental health, media, and personal development, offering fresh perspectives and practical insights for aspiring authors and mental health advocates alike.Connect with Minaa B.Website: www.minaab.comInstagram: @minaa_bBook: “Owning Our Struggles” Substack: “I’m So Mature”

Join us on this episode of Creatively Speaking: Food for Thought, as we dive into the remarkable journey of Jessica Freeman, a seasoned web designer who added “published author” to her title. Interested in self-publishing work of your own? Visit⁠ https://www.wellersmithdesign.com⁠ to learn more, or fill out our intake form here: https://portal.dubsado.com/public/form/view/647bac60c6b9c132390049fcIn this episode, Jess shares her inspiring story of navigating life with Type 1 Diabetes and how her personal experiences led to the creation of her book, "The Type One Life." Discover how she used creative social media tactics along with her professional skills in web design and SEO to support her self-publishing success and book promotion strategies.Key TakeawaysIt’s important to be open to new paths and opportunities! Simple suggestions from friends can spark an unexpected journey into writing.Sharing personal experiences, especially when living with a chronic condition, can foster community support and provide invaluable resources to others facing similar challenges.SEO and web design can play a crucial role in book promotion and ensuring its visibility.Book promotion without a dedicated social media presence is possible! By using tools like LinkedIn effectively, authors can develop organic community support.Understand your target audience and how to effectively engage with them through tailored outreach efforts.Tune in to be inspired by Jessica's journey and learn how to harness your own untapped potential to share your story and make a meaningful impact.Follow Creatively Speaking with Weller Smith Design on Spotify or YouTubeConnect with Jess:Website: www.thetype1life.comInstagram: @jesscreativesLinkedIn: www.linkedin.com/in/jessfreeman

Join us on this episode of Creatively Speaking: Food for Thought, as we delve into the transformative power of Jen Kem’s book, Unicorn Team: The Nine Leadership Types You Need to Launch Your Big Ideas with Speed and Success, a tool that has fueled the success of iconic brands like the Oprah Winfrey Network and Oracle. Discover Jenr's journey from corporate corridors to entrepreneurial ventures and how her Master Brand Institute empowers creative leaders worldwide.Key Takeaways:By harnessing the power of your Unicorn Team, you can foster a thriving ecosystem of creativity and innovation.Identifying your leadership type is essential for launching successful projects and transforming creative visions into reality.By assessing your team holistically, you can reimagine ways to rally people around your vision.Navigating the book publishing world is challenging, but there is triumph to be found.Strategic frameworks can guide problem-solving and innovation, enhancing both personal and professional growth.Tune in to explore the power of innovative leadership and learn how to dream bigger in your personal and professional life. Don't miss out on this opportunity to unlock the secrets of high-performing teams with Jen Kem.Buy your copy of Unicorn Team at www.unicornteambook.comConnect with Jen:Website: www.jenniferkem.comInstagram:@jennifer.kemInterested in self-publishing work of your own? Visit⁠ https://www.wellersmithdesign.com⁠ to learn more, or fill out our intake form here: https://portal.dubsado.com/public/form/view/647bac60c6b9c132390049fc

Join us on this episode as we chat with Gary He, a James Beard award-winning photographer and food writer, who takes us on his journey of bringing his self-published masterpiece, McAtlas: A Global Guide to the Golden Arches, to life. Gary shares his extraordinary global exploration captured in his self-published book, McAtlas, where he delves into the unique cultural adaptations of McDonald's menus in over 50 countries. Throughout the episode, listeners will uncover the creative blend of photography, gastronomy, and cultural anthropology that brings this project to life, as well as the challenges and triumphs of self-publishing—from the innovative burger-shaped design of his book to the logistics of printing and distribution.For aspiring self-publishers, Gary's story is a treasure trove of inspiration and practical advice. From navigating the logistical hurdles of printing in China to crafting grassroots marketing strategies in America, Gary offers a candid look at the challenges and triumphs of self-publishing. Learn how to leverage media and social platforms to amplify your project's reach and the importance of patience and resilience in achieving success.Key Takeaways:Apply your skills and connections to bring your vision to fruition. Self-publishing comes with many creative and logistical challenges, so be flexible.Authors can build a community-driven buzz around their project by focusing on grassroots marketing efforts and leveraging local networks to promote a self-published work.Focus on growth and build relationships with local retailers for ongoing success.Resilience and creativity can turn a passion project into a successful venture!Tune in and be inspired by Gary's incredible journey from concept to publication, and discover the endless possibilities of turning passion into print. Whether you're a fast-food aficionado, a budding self-publisher, or simply curious about cultural storytelling, this episode is packed with insights and inspiration.Interested in self-publishing work of your own? Visit⁠ https://www.wellersmithdesign.com⁠ to learn more, or fill out our intake form here: https://portal.dubsado.com/public/form/view/647bac60c6b9c132390049fcConnect with Gary:www.garyhe.cominstagram.com/garyheOrder your copy of McAtlas at www.mcatlas.com! 

Join us on this episode as we chat with NYT best-selling cookbook author Caroline Chambers. Caroline's story highlights resilience, adaptability, and community building. From her early days writing recipes for test kitchens and wine advertorials, the founding of her catering business, Cucina Coronado, 2020 and her pivot, how she started her Substack, and the success of her recent cookbook, “What to Cook When You Don’t Feel Like Cooking”, we cover it all!Caroline shares insights on the challenges of publishing, the evolution of food media, and her career-shaping opportunities, including her first cookbook, “Just Married”. Discover her strategies for successful pre-order campaigns, genuine audience engagement, and some behind-the-scenes of a multi-week best-selling cookbook.Key Takeaways:Adaptability is key in building a successful career in the food industry.Cookbook writing and publishing can include a lot of creativity!Authenticity and community are more important than ever.Platform and proof of concept are helpful to secure a book deal. A team is important to navigate the publishing world.This is a must-listen for content creators who want to grow an audience, publish a cookbook, or start a Substack.Connect with Caroline!Website: www.carolinechambers.com Instagram: @carochambers Substack: www.whattocook.substack.com Interested in self-publishing work of your own? Visit⁠ https://www.wellersmithdesign.com⁠ to learn more, or fill out our intake form here: ⁠https://portal.dubsado.com/public/form/view/647bac60c6b9c132390049fc⁠

In this episode of "Creatively Speaking," join us as Amanda Polick, a cookbook and food memoir coach, takes us on her journey from the comedy stages of Second City to the editorial offices of Cooking Light magazine. Discover how Amanda's diverse background in comedy, acting, and editorial work has shaped her unique approach to supporting aspiring food writers. Through her experiences, she illustrates the power of community and collaboration in the often solitary journey of writing.Interested in self-publishing work of your own? Visit⁠ https://www.wellersmithdesign.com⁠ to learn more, or fill out our intake form here: https://portal.dubsado.com/public/form/view/647bac60c6b9c132390049fcListeners will gain valuable insights into unleashing creativity in the culinary world and beyond. Amanda shares her wisdom on embracing curiosity and adaptability, emphasizing the importance of a growth mindset in unlocking unforeseen opportunities. Learn how to break out of comfort zones, form supportive networks, and overcome self-doubt to embrace your authentic voice and pursue your passions fearlessly.We also explore the creation of the Social Club, Amanda’s vibrant community for food writers seeking mentorship and camaraderie. Amanda's commitment to inclusivity shines as she provides guidance on navigating challenges in the writing process, crafting compelling book proposals, and embarking on a fulfilling creative journey.Key lessons from this episode include:1. The power of community and collaboration in the creative process.2. Embracing a growth mindset to unlock new opportunities and skills.3. The importance of authenticity in finding and using your unique voice.4. Navigating the challenges of book proposals and writing journeys.5. The value of creating supportive networks to overcome self-doubt and fear of comparison.Join us for an inspiring conversation filled with practical advice and encouragement for writers at any stage of their creative journey.Connect with Amanda:Website: https://www.amandapolick.com/The Social Club: https://www.amandapolick.com/social-clubInstagram: @amandapolick#CulinaryCreators #FoodWriting #WritingCommunity #CreativeSuccess #CookbookCoach #WSDRocks #FoodMemoir #AmandaPolicksSocialClub #CreativeJourney #ContentCreators #FoodBlogging 

In this inspiring episode of "Creatively Speaking Food for Thought," LeAnna sits down with Mel Gunnell, the founder of Mel's Kitchen Cafe and a pioneer in the world of food blogging. Interested in self-publishing work of your own? Visit⁠ https://www.wellersmithdesign.com⁠ to learn more, or fill out our intake form here: https://portal.dubsado.com/public/form/view/647bac60c6b9c132390049fc?Seventeen years ago, Mel embarked on a journey from her faux farm in Idaho, balancing family life and her burgeoning passion for food blogging. Today, she stands at the helm of a multimedia empire, with a successful food blog and a high-quality cookbook that has captured the hearts of many. Mel shares her remarkable story of turning a simple hobby into a thriving business, offering invaluable insights into the world of food blogging, self-publishing, and authentic marketing strategies. This episode is a must-listen for anyone looking to transform their passion for food into a tangible, successful venture.Key Takeaways:1. The Power of Authenticity: Mel emphasizes the importance of staying true to oneself while navigating the ever-evolving digital landscape. She shares her experience of maintaining authenticity in her brand and how it has been pivotal to her success.2. Building a Supportive Team: The journey of creating a high-quality cookbook is not a solo endeavor. Mel discusses the significance of finding the right team that aligns with your creative vision and can offer honest feedback, support, and expertise.3. Crafting a Unique Product: From selecting paper textures to cover materials, Mel details the meticulous process of creating a cookbook that stands out in a crowded market. Her story highlights the importance of attention to detail and creative vision in producing a unique product.4. Effective Marketing Strategies: Mel opens up about her marketing journey, from leveraging social media platforms to hosting heartfelt in-person events. Her approach focuses on fostering genuine connections with her audience, ensuring that her marketing efforts resonate with her brand values.5. Navigating Distribution Challenges: Mel shares her insights into book distribution, discussing the pros and cons of a direct-to-consumer approach. Her experience offers valuable lessons for aspiring self-published authors.Connect with Mel:Website: https://www.melskitchencafe.com/Cookbook: https://melskitchencafeshop.com/Instagram: @melskitchencafe#FoodBlogging #SelfPublishing #CookbookCreation #AuthenticBranding #DigitalEntrepreneur #WSDRocks #FoodBloggerTips #PublishingSuccess #SelfPublishedCookbook

In this episode of "Creatively Speaking: Food for Thought," we delve into the inspiring journey of Maggie Green (she/her/hers), host of the “Cookbook Love” podcast, who transitioned from a private chef to a celebrated cookbook author. Interested in self-publishing work of your own? Visit⁠ https://www.wellersmithdesign.com⁠ to learn more, or fill out our intake form here: https://portal.dubsado.com/public/form/view/647bac60c6b9c132390049fc?Listen in as Maggie shares her serendipitous experience of collaborating on the 75th-anniversary edition of the iconic “Joy of Cooking,” highlighting the transformative power of volunteering and networking in the culinary world. This conversation is a beacon of hope for late bloomers in the publishing industry, offering practical advice and inspiration to turn culinary passions into published realities.Key Takeaways:Volunteering and networking can be invaluable experiences leading to unexpected opportunities in the culinary and publishing worlds.It is important to distinguish between the different publishing routes before selecting the best one for you and your book.Creatives can utilize many different tools such as Canva or InDesign to bring their cookbook visions to lifeYou can gain significant support on your publishing journey by building a strong platform and engaging with your audience.Rejection can be challenging, but remembering to embrace your unique culinary voice to create meaningful connections with readers is vital, even during these difficult times.Join us as Maggie Green shares her invaluable insights and encourages listeners to embrace their culinary dreams confidently and creatively.Connect with Maggie!LinkedIn:www.linkedin.com/in/maggie-green-rdn/Confident Cookbook Writer Free FB Group:www.facebook.com/groups/cookbookwritersWaitlist for Cookbooks on KDP:www.cookbookwritersacademy.com/kdp

Join us on a captivating journey on the latest installment of “Creatively Speaking: Food for Thought” where we are joined by Julie Evink (she/her/hers), the creative force behind Julie's Eats & Treats. Interested in self-publishing work of your own? Visit⁠ https://www.wellersmithdesign.com⁠ to learn more, or fill out our intake form here: https://portal.dubsado.com/public/form/view/647bac60c6b9c132390049fc? In this episode, Julie shares her inspiring transformation from a passionate food blogger and multiple-business ownership, to self-publishing her Amazon bestselling cookbook, “Julie’s Eats & Treats.” Julie offers invaluable insights into creativity, strategic growth, and self-publishing, revealing the heartfelt process behind her self-published cookbook, an endeavor driven by ambition and personal encouragement. Learn how she overcame initial fears, embraced creative control, and crafted a beloved resource for families and culinary enthusiasts alike. From media appearances to bookstore signings, Julie's promotional strategies have amplified her cookbook's reach and success, showcasing the power of community and collaboration. Key Takeaways: Adapting and thriving in a dynamic digital landscape is vital for creatives seeking to diversify and expand their audiences. Striking a balance between creativity with strategic business growth is challenging, but not impossible! The path to self-publishing a cookbook contains many unique challenges and rewards. Harnessing effective promotional strategies is essential for amplifying reach and sales. Success can be achieved by leveraging community support and collaboration. Don't miss this episode filled with inspiration and practical advice for aspiring entrepreneurs and content creators! Website: www.julieseatsandtreats.com Buy the book: https://amzn.to/3Eheys2 Instagram & Facebook: @julieseatsandtreats Pinterest: @julieseats

Join us for an inspiring episode of "Creatively Speaking: Food for Thought" as we sit down with Corrie Locke-Hardy (she/they), the innovative creator behind "The Revolution Will Be Well Fed: Recipes for Creating Community." Interested in self-publishing work of your own? Visit⁠ https://www.wellersmithdesign.com⁠ to learn more, or fill out our intake form here: https://portal.dubsado.com/public/form/view/647bac60c6b9c132390049fc? In this episode, Corrie shares their remarkable journey from the restaurant industry to becoming a published author, blending food, education, and activism into a cookbook that challenges the status quo and serves as a platform for social change and community building. Discover how Corrie’s culinary creativity is not just about recipes but also about making an impact. Key Takeaways: • Taking initiative and embracing risks can bring creative visions to life without following a traditional path. • Harness the power of collaboration by featuring diverse voices and recognizing the importance of valuing every contributor's input in creative projects. • Inclusivity and representation matter! Intentional choices play a vital role in ensuring diverse representation in creative works. • Everyday recipes can be transformed into powerful tools for advocacy and community solidarity. • Grassroots opportunities can provide unique benefits and challenges when pursuing non-traditional publishing routes. Don't miss this episode with Corrie Locke-Hardy as we explore the transformative power of culinary activism! Find Corrie’s book at www.thetinyactivist.com! Contact: hello@thetinyactivist.com Instagram: @thetinyactivists

Trigger Warning: This episode discusses sexual abuse of a minor and suicide. Please consider this before tuning in. In this episode of “Creatively Speaking: Food for Thought,” we are joined by the illustrious SARK (she/her/hers), a renowned author and creative visionary, who takes us on an inspiring journey through the realms of writing, healing, and self-publishing.  Interested in self-publishing work of your own?  Visit https://www.wellersmithdesign.com to learn more, or fill out our intake form here:  https://portal.dubsado.com/public/form/view/647bac60c6b9c132390049fc? SARK shares her remarkable story from the viral success of "How to Be an Artist" to her new initiative, "Build Your Own Book: Sark's Publishing Pathway." Throughout the episode, listeners will gain insights into the transformative power of creativity and storytelling, and the courage it takes to break free from trauma and embrace vulnerability. Key Takeaways: Creativity is an inherent trait within everyone, manifesting in various forms across different roles and professions. Writing can be used as a tool for healing and overcoming personal trauma. Oftentimes, spontaneous and unplanned paths can lead to significant achievements in the creative world. Vulnerability can play a key role in achieving personal safety and healing. Plus, sharing personal stories can liberate and inspire others! By embracing community and mentorship and trusting your own inner wisdom, you can overcome creative blocks and fears! We hope you enjoy this inspiring episode filled with creativity, healing, and the joy of storytelling as SARK illuminates the path to publishing and artistic empowerment. SPECIAL OFFERS: If you’re ready to get started on your own publishing journey, now is the time to take your idea or draft to a published product in just 6 months—with SARK and her Dream Team! In this system, you will choose one of 3 comprehensive pathways: Dreaming, Writing, and Publishing to help you complete, market, and publish your book. You will receive 1:1 support with a Specialized SARK Writing Coach and will receive expert guidance every step of the way—from dreaming and writing to publishing and marketing your book. To learn more, visit SARK’s NEW Build Your Own Book: SARK’s Publishing Pathway:  https://www.planetsark.com/byob/  Doors open the week of January 23  through January 30,, 2025. Limited spots are available. SARK’s FREE gift for Creatively Speaking listeners:  Discover the Miracle Activation Process—a joyful guide with step-by-step practices, a Magical Map Activator to awaken your miraculous self, and a transformative bonus video to spark miracles, nurture creativity, and open your life to infinite possibilities. To grab your FREE Magical Map Activator, visit:  https://www.planetsark.com/creativekit/ Connect with SARK: Website: www.PlanetSARK.com Facebook: www.facebook.com/PlanetSARK  Instagram: @sarkifylife

Welcome to Season 4 of Creatively Speaking: Food for Thought. In this season we talk with an amazing lineup of authors and industry professionals about the different ways to a published product. We talk with a world-renowned artist and author, culinary content creators, a NYT best-selling author, and publishing support specialists who share their unique journey to a published book. Their stories will not only inspire, but also reinforce the old adage  The path to success is never a straight line. We hope you enjoy this season, and if you are interested in a specific topic you would like us to cover, or if you are interested in self-publishing your own book or cookbook, we’d love to hear from you at info@wellersmithdesign.com.

In this episode of Creatively Speaking: Beyond the Binding, we sit down with Author Branding Expert & Consultant, Andrea Guevara. As an expert in author brand strategy, Andrea shares invaluable tips for crafting a compelling author identity that connects with your audience. Our conversation will help listeners discover the essence of branding beyond mere aesthetics and grasp the importance of your unique vision and voice in building lasting reader relationships. Additionally, Andrea explores practical techniques for establishing a distinct brand amidst the challenges authors face in marketing their work. Listeners will learn how to tailor their brand to their unique career goals, whether it's boosting book sales or securing speaking engagements, while staying adaptable in the literary market. Overall, Andrea emphasizes the significance of authentic communication with your readers to distinguish your books in a crowded market. Other topics of conversation in this episode include current trends and effective tools authors use, such as SEO and platforms like TikTok, to enhance their visibility. This episode will serve as a handy guide for aspiring authors hoping to set themselves apart. We hope you enjoy the episode! Key Takeaways Remain authentic by emphasizing your unique vision and voice to forge genuine connections with your audience, fostering lasting relationships beyond surface-level aesthetics. Stay flexible in navigating the challenges of the publishing world, adjusting your brand strategy to align with evolving career aspirations and the dynamic literary market. Prioritize authentic communication with your readers to set your books apart and cultivate a loyal fanbase, ensuring your messages resonate deeply with your audience. Utilize effective digital tools like SEO and emerging platforms such as TikTok to bolster your online presence and expand your reach, leveraging the power of technology to enhance visibility. Recognize that your personal brand is a journey, evolving with each new chapter you write. Embrace growth and change, and consistently seek out new strategies and trends to stay ahead in the competitive landscape of authorship. Connect with Andrea: Website: https://andreaguevara.com and https://andreaguevara.com/author-branding Instagram: @theandreaguevara LinkedIn: https://www.linkedin.com/in/theandreaguevara Interested in self-publishing work of your own? Visit www.wellersmithdesign.com to learn more, or fill out our intake form here. #AuthorBranding #WritingCommunity #BookMarketing #AuthorLife #PublishingTips #PersonalBranding #AuthorStrategy #PodcastForAuthors #ReadersConnection

In this episode of Creatively Speaking: Beyond the Binding, we unlock the secrets to writing impactful, must-read books with renowned author, co-writer, and book strategist AJ Harper. Known for her work on best-sellers like "Profit First" and "Clockwork," AJ brings invaluable insights from her rich experience to help you transform your approach to book writing. Join us as we delve into AJ's proven methodologies for identifying and connecting with your ideal readers, ensuring your book connects with your desired audience. Learn how to gather and utilize audience feedback through social media and informal polls, and hear real-life success stories like Dr. Marie-Hélène Pelletier's "The Resilience Plan." AJ teaches listeners practical tips for overcoming writing challenges and maintaining creative momentum. AJ also shares her personal journey from ghostwriting to teaching, including the emotional and professional hurdles she has faced. As our conversation continues, we explore the benefits of platforms like Substack for content experimentation and gain the empowering belief that anyone with a book idea can bring it to fruition. So, whether you're just starting or looking to refine your craft, this episode is your guide to creating life-changing, reader-centered books. Tune in for an inspiring conversation with AJ Harper! Key takeaways: Understanding your readers' needs and preferences is crucial for creating impactful content. Learn to pinpoint and connect with your target audience to ensure your book resonates deeply and inspires recommendations. Gather insights through social media and informal polls to shape your writing. This feedback helps address your readers' perceived obstacles and aligns your book with their expectations. Discover practical tips for maintaining creative momentum and tackling common writing hurdles. From food bloggers to seasoned authors, anyone can benefit from AJ's advice on staying motivated and productive. Authenticity and transparency are key in collaborations. AJ's experiences, including her work with Mike Michalowicz, highlight the importance of genuine partnerships in the creative process. Platforms like Substack offer opportunities for experimenting with content and building a community. Utilize these tools to refine your ideas and engage with your audience effectively. Connect with AJ! Website: www.ajharper.com Facebook: @AJHarperAuthors Substack: @WriteAMustRead LinkedIn: @Anjanette "AJ" Harper Listen to the Podcast, Don’t Write That Book with co-host Mike Michalowicz: https://podcasts.apple.com/us/podcast/dont-write-that-book/id1713598466 Buy AJ’s Book, Write a Must-Read: https://amzn.to/3xsC0j2 Interested in self-publishing work of your own?  Visit www.wellersmithdesign.com to learn more, or fill out our intake form here:  https://hello.dubsado.com/public/form/view/647bac60c6b9c132390049fc

In this episode of Creatively Speaking: Beyond the Binding, we chat with Bekah and Nikki, the masterminds behind Method Agency. During our discussion, Bekah and Nikki share the background of their unexpected friendship, born out of a mutual love for Twilight. This friendship ultimately led to a professional partnership that landed their first major client, Stephenie Meyer herself! Bekah and Nikki share their journey from college students to digital marketing pioneers in the early 2000s. In this episode, Bekah and Nikki delve into the impact of AI on content creation; the surprising phenomenon of "BookTok;" and strategies for authors to leverage social media, providing a helpful guide for setting effective goals to propel writing careers. There are even some encouraging and inspiring success stories sprinkled in along the way! Whether you’ve already completed your novel, are still in the beginning phases of writing, or haven’t even begun, Bekah and Nikki provide tips for authors at every stage! Key takeaways: Turning personal interests and hobbies into professional opportunities can lead to unexpected and rewarding career paths! Staying current with industry trends, like the shift from written content to visual platforms, is essential for maintaining relevance and competitiveness. Flexibility and willingness to embrace new mediums can significantly boost your marketing efforts. Social media platforms, such as TikTok, can have a significant impact on sales and brand visibility. Understanding and utilizing these platforms effectively can help you reach new audiences and drive engagement! The rise of AI in content creation presents both challenges and opportunities, and learning how to incorporate new technologies into your strategy can enhance productivity and creativity!  Setting clear goals and treating your career with a business mindset are crucial for long-term success. Personalized support, community connections, and strategic planning can propel your professional growth and help you achieve your objectives. Connect with Method Agency! Instagram: @methodagency Website: https://methodagency.com/ Interested in working with Bekah and Nikki? They’re currently enrolling in their Ink to Influence author marketing program! Method Agency is offering a 2-week bonus in the program (a $399 value!) PLUS anyone listening to the podcast who mentions Creatively Speaking will get $150 off the first payment!* *Through 8/31/24. Payment plans only. Interested in self-publishing work of your own?  Visit www.wellersmithdesign.com to learn more, or fill out our intake form here:  https://hello.dubsado.com/public/form/view/647bac60c6b9c132390049fc #Marketing Agency #DigitalMarketing #BookSales #ContentCreation #CoachingGroup

In this episode of Creatively Speaking: Beyond the Binding, we welcome Althea Brown, author of "Caribbean Paleo." Althea's transformation from food blogger to published author is a story of cultural preservation and community building. During our discussion, Althea shares her journey from exploring her Guyanese culinary roots to adopting a gluten-free lifestyle, not just for her health, but to preserve her heritage for her American-born children. Her gluten-free adaptations of Guyanese and Caribbean cuisine have resonated with a community seeking wellness through culturally-rooted recipes. As Althea recounts the publicity her cookbook received and her efforts to promote it, she highlights how bringing on a publicist, along with word of mouth and valuable industry connections led to her book’s promotion on an international scale. Listeners will be inspired by Althea's experiences promoting her book, from book signings to her strategic use of social media. Her commitment to community-building shines as she shares tips for creating an engaging online presence and the importance of authenticity. This episode is a call to action for anyone looking to infuse authenticity into their culinary endeavors! Key takeaways: Embrace and adapt your cultural traditions to fit modern lifestyles, ensuring they are preserved and appreciated by future generations. Dedication and meticulous attention to detail are essential when embarking on any complex project, such as publishing a book. Stay committed to your vision despite the challenges. Successful promotion requires a mix of in-person events and a strong online presence. Engage your audience authentically to build meaningful connections and drive interest in your work. Use social media strategically to create and nurture a community around your passions. Authenticity and consistent engagement are key to building a loyal following. Sharing personal health journeys can resonate with and inspire others. Be open about your experiences to create a supportive community around wellness and lifestyle changes. Connect with Althea! Instagram: @metemgee Website: www.metemgee.com Interested in self-publishing work of your own?  Visit www.wellersmithdesign.com to learn more, or fill out our intake form here:  https://hello.dubsado.com/public/form/view/647bac60c6b9c132390049fc #Guyanese #Caribbean #Paleo #Whole30 #BookPromotion #Publicity

In this episode of Creatively Speaking: Beyond the Binding,  we sit down with Nicole Gabai, a professional organizer turned author, who is reshaping the world of organizing. In this episode, Nicole shares her journey from designing textiles to pioneering virtual organizing services and writing her self-published book, "The Art of Organizing: An Artful Guide to an Organized Life.” During our conversation, Nicole recounts the meticulous nine-year process of creating her book, where she collaborated with an illustrator and Weller Smith Design’s team to blend whimsical art with practical advice. Nicole’s experience with translating intuitive organizing strategies into enchanting art and practical advice serves as a helpful guide for others hoping to turn their own expertise into a marketable skill. Nicole also delves into the challenges and triumphs of marketing a self-published book, from mastering social media to hosting charming book signings. Whether you're an aspiring author, organization enthusiast, or curious about turning passion into a legacy, Nicole’s story offers valuable insights and inspiration. Tune in to learn how to maintain creativity while meeting the demands of a professional organizer. Key Takeaways Continue to develop innovative approaches to your craft so you can stay inspired and excited about your work. Putting together a book can be a long, but rewarding process. Nicole’s nine-year journey of writing and designing “The Art of Organizing” is an excellent example of just how worthwhile the process can be! Utilize social media and engaging book signings to market your self-published book. Understand how to maintain creativity while managing the meticulous demands of honing your craft. Through persistence and adaptability, you too can turn your passion into a tangible and successful legacy through self-publishing! Connect with Nicole! Instagram: @nicolegabai Website: https://www.b-organized.net/ Interested in self-publishing work of your own?  Visit www.wellersmithdesign.com to learn more, or fill out our intake form here:  https://hello.dubsado.com/public/form/view/647bac60c6b9c132390049fc #ProfessionalOrganizer #SelfPublishing #BookMarketing #DevelopmentalEditing

In this episode of Creatively Speaking: Beyond the Binding, we are joined by Stephanie Moon, Founder, Strategist, and Consultant at Steph Moon Co, as we uncover the key components of successful book marketing. Our conversation helps listeners learn how authors can play a crucial role in their own book's success, and move beyond sole reliance on assistance from publishers. This episode covers promotion strategies, self-publishing challenges, and hybrid model opportunities to boost your book's profile. Additionally, Stephanie explains how authors can build an online presence that goes beyond just social media. By developing a platform that fosters real connections and engagement, authors can curate earnest interest in their book while connecting with the readers who are most likely to enjoy their work. We also address common marketing challenges like visibility and perfectionism, and how to overcome them with authenticity and strategy. We also discuss how authors can use their book as a springboard for opportunities, from strategic collaborations to leveraging digital platforms for growth. Sp, whether you're new to marketing or seeking to revive interest in your titles, Stephanie's insights provide a roadmap for sustained success in book promotion. Key Takeaways: Authors play a crucial role in their book's success, beyond what publishers do, by actively promoting their work. Authors should focus on setting individual goals, maintaining consistency, and being authentic to build a strong online presence. Consistency, repurposing content, and incorporating personal elements are essential strategies for enhancing marketing efforts for both business owners and authors. Authors can achieve success through strategic marketing, partnerships, events, and a strong digital presence within the publishing world. Maintaining marketing momentum after publication is key, and having multiple books can be beneficial. Connect with Stephanie: Website:  https://www.stephmoonco.com Instagram: @stephmoonco Interested in self-publishing work of your own?  Visit www.wellersmithdesign.com to learn more, or fill out our intake form here: https://hello.dubsado.com/public/form/view/647bac60c6b9c132390049fc #BookMarketing #SelfPublishing #BookPromotion #CommunityEngagement

In this episode of Creatively Speaking: Beyond the Binding, we are joined by Leslie Jonath from Connected Dots Media. During our discussion, Leslie shares her journey in the world of book publishing, from traditional methods to crowdfunding and custom publishing. The main focus of our conversation surrounds Leslie’s successful Kickstarter campaign for 'Feed Your People' and how her experience can inspire your own creative projects. Leslie highlights the importance of community in bringing a book to life, exploring its various roles and the network it creates. She also offers insights on using Kickstarter to build a community and maintain engagement beyond the book's release. Lastly, Leslie provides practical advice on running a successful crowdfunding campaign, emphasizing the importance of planning, engaging the audience, and staying customer-focused. Whether you're a creative or an author, this conversation provides valuable guidance for leveraging the power of community to accomplish your goals. Key Takeaways: First and foremost, community support is invaluable in fostering creative endeavors. If you’re considering utilizing a crowdfunding platform to fund your project, consider the pros and cons of Kickstarter, while also exploring other avenues such as community building, events, and spending the time and money needed to procure valuable marketing assets for your project. Success in crowdfunding campaigns hinges on key factors such as understanding the audience, creating quality assets, setting strategic goals, meticulous preparation, and fostering post-campaign connections. Remain customer-centric and adaptable in the book creation process as you navigate challenges and integrate community feedback into your work. Develop your own definition for success as your work to achieve your crowdfunding goals. This metric will be invaluable as you pursue community building, allowing you to set realistic expectations and leverage platforms like Kickstarter more effectively. You can find Leslie Jonath at www.connecteddotsmedia.com. You can also follow her @lesliej or @connecteddotsmedia on Instagram. #Crowdfunding #KickstarterCampagin #Self-Publishing #CommunityBuilding #ProjectFundingInterested in self-publishing work of your own? Great news! You can follow this link to schedule a free call with WSD to learn more about the process or visit www.wellersmithdesign.com!